Ad Manager Overview

Ad Manager is for networks that sell airtime on their screens to outside advertisers. It connects four things:

Piece	What it is	Where
Advertiser	A third party who buys ad time.	Advertisers
Campaign	A set of layouts for one advertiser, with a billing model, dates and targets.	Campaigns
Schedule placement	Where and when the campaign runs, on a screen group.	Campaign Assignments tab
Proof of play	Evidence of what actually played, where and when.	Proof of Play

Find them under Ad Manager in the sidebar: Campaigns, Advertisers and Proof of Play.

Note

Ad Manager is a plan feature. If the section is missing from your sidebar, your plan doesn’t include it. See Plans & Subscription. Each page also needs its own permission (ad_manager:read, advertiser:read, ad_manager.proof_of_play:read).

The workflow

1. Add the advertiser. See Advertisers.
2. Build the creative as one or more layouts and publish them.
3. Create a campaign for that advertiser, with a billing model and dates. Add the layouts.
4. Assign it to a screen group, with days and hours (the Assignments tab).
5. Schedule the campaign to take it live.
6. Watch delivery in the campaign’s Analytics tab, and share evidence from Proof of Play.

A campaign rotates its layouts on the screens it’s assigned to, alongside your other content. Campaigns can also be scheduled like any other content from the schedule form by choosing Campaign.

Where the numbers come from

Players report every play (what, which screen, when, how long, and whether it succeeded). Stratos attributes those plays to the campaign that was scheduled and uses them for delivery progress, billing figures and Proof of Play.

Dashboard

Add the Campaign Summary widget and the Ad Manager stat to your dashboard to see active, upcoming and expired campaigns at a glance.

Related

• Campaigns
• Advertisers
• Proof of Play